{"id":15678,"date":"2017-11-13T02:05:05","date_gmt":"2017-11-13T02:05:05","guid":{"rendered":"https:\/\/www.dotcom-tools.com\/blog\/?p=15678"},"modified":"2021-11-17T02:22:55","modified_gmt":"2021-11-17T08:22:55","slug":"google-loves-fast-website","status":"publish","type":"post","link":"https:\/\/www.dotcom-tools.com\/web-performance\/google-loves-fast-website\/","title":{"rendered":"Why Google Loves a Fast Website"},"content":{"rendered":"

<\/h1>\n

Why Google Loves a Fast Website<\/h1>\n

Everyone loves a fast website, so why would Google be any different? Google\u2019s search algorithms put user experience first, so of course they favor fast websites. Let\u2019s have a look at what that means.<\/p>\n

 <\/p>\n

Why does Google care so much about user experience?<\/h2>\n

Back in the early days of SEO, Google\u2019s search algorithms focused on returning relevant content. So it cared about keywords more than anything else. People took advantage of this by creating websites with garbage content stuffed with keywords so they\u2019d be at the top of Google\u2019s search results.<\/p>\n

Users were understandably annoyed. Google didn\u2019t want their users to go back to Ask Jeeves, so they figured out how to give the people what they want. Keywords are still important, but Google\u2019s algorithms also look at the quality of the content when deciding which sites to place at the top of their search results.<\/p>\n

 <\/p>\n

A Fast Website Is A High Quality Website<\/h3>\n

\"google<\/h4>\n

If you want Google to love your site, you need to make it worth visiting. That means informative articles or product descriptions that give your customers information that they need. If your website loads slowly, then visitors aren\u2019t going to bother waiting around. Google\u2019s algorithms favor fast websites because they don\u2019t want to send people to sites they\u2019re going to abandon.\u00a0Website speed is so important to users (and therefore Google) that Google\u2019s algorithms started considering speed way back in 2010. If you\u2019re only just now worrying about how fast your website is, getting on board will help you catch up to your competitors. If your competitors haven\u2019t been worrying about website speed either, then you\u2019re about to pull ahead.<\/p>\n

Dotcom-Monitor\u2019s Website Speed Test<\/a> can let you know if your site is loading quickly. If your website performs poorly on this test, you\u2019re going to need to dig deeper.\u00a0Google PageSpeed Insights<\/a> will let you know how fast your website is and where you can improve your site\u2019s speed. It even lets you know how your site does on mobile platforms. You can check the speed of any URL on Google PageSpeed Insights or on Dotcom-Monitor’s Website Speed Test, so you can check your competitor\u2019s sites as well as your own to see how you stack up to the competition.<\/p>\n

 <\/p>\n

Considering Load Testing as an Option<\/h3>\n

Google PageSpeed Insights let you know how fact your website is when it\u2019s getting one visitor. But your customers don\u2019t visit you one at a time. The more traffic your site gets, the slower it might be. This can make Google stop loving your site \u2013 and it will certainly scare off customers.<\/p>\n

That\u2019s where load testing comes into play. Load testing solutions like LoadView<\/a> let you test more than just how quickly one page on your site is. They\u2019ll let you record test scripts<\/a> mimicking real user behavior, and then play back those scripts to simulate real world web traffic. Reports<\/a> will help you identify where your site slows down and how you can speed things up.<\/p>\n

 <\/p>\n

Google Loves Fast Websites<\/h4>\n

Google doesn\u2019t reveal everything about their search algorithms so that businesses can\u2019t game the system, forcing poor quality sites on users. But Google has made it clear that they care about the quality of your site, including how fast it is. If you want Google to love you, build a website that people will want to visit, and make it fast enough to keep them interested.<\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone loves a fast website, so why would Google be any different?<\/p>\n","protected":false},"author":6,"featured_media":15692,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-url.php","format":"standard","meta":[],"categories":[40,4],"tags":[42,9],"yoast_head":"\r\nWhy Google Loves a Fast Website<\/title>\r\n<meta name=\"description\" content=\"Why Google Loves a Fast Website - Everyone loves a fast website, so why would Google be any different? 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