{"id":16642,"date":"2018-08-09T13:24:44","date_gmt":"2018-08-09T18:24:44","guid":{"rendered":"https:\/\/www.dotcom-tools.com\/blog\/?p=16642"},"modified":"2021-11-17T02:02:38","modified_gmt":"2021-11-17T08:02:38","slug":"how-to-increase-my-websites-speed","status":"publish","type":"post","link":"https:\/\/www.dotcom-tools.com\/web-performance\/how-to-increase-my-websites-speed\/","title":{"rendered":"How To Increase My Website’s Speed"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]\"IncreaseIt should come as no surprise that a website’s speed directly influences not only organic traffic, but revenue and conversion rates. The importance of a website’s speed and functionality should never be understated. Aren\u2019t convinced? Simply ask the millions of websites who fail each year due to sluggish speeds and underwhelming traffic rates.<\/p>\n

While we all understand the value of a speedy website, just how important is it? According to studies and opinion polls, nearly half of all internet users<\/a> admit to abandoning a website if it takes more than 3 seconds to completely load. The need for speed doesn\u2019t stop there.<\/p>\n

In terms of eCommerce sites, a website’s speed directly influence not only one-time purchases, but overarching loyalty to the store. With a whopping 64% of online shoppers who say a slow-loading website results in abandoning their shopping cart and purchasing elsewhere, every second really does count.<\/p>\n

Unfortunately, meeting and exceeding internet user website speed demands isn\u2019t always as easy as it may seem. If it were, then why would over 70% of websites fall below the acceptable website speed benchmarks?<\/p>\n

Even though it may feel impossible, achieving and exceeding the internet\u2019s need for speed is possible if you know where to begin.<\/p>\n

The following steps are formulated based upon 2018 digital standards released by Google and supported by industry insiders. Adhere to these guidelines and you\u2019ll soon not only be rewarded with lower bounce rates, but higher Google rankings and overall visibility. That is, if you\u2019re up for the challenge!<\/p>\n

Step One – Get Rid of Unnecessary Page Elements<\/h2>\n

It should come as no surprise the more on-page elements you utilize, the more your website’s speed will suffer. While plugins and add-ons can enhance user engagement and content delivery, if used without discretion these beneficial elements often stimulate the opposite reaction from users.<\/p>\n

This is especially a problem for those who utilize a CMS blogging platform, such as WordPress, Drupal or Joomla. However, it\u2019s also a problem plaguing non-CMS websites.<\/p>\n

A common sign these unnecessary components are dragging down your site performance is if you\u2019ve followed other site speed best practices. Are all your images optimized and compressed<\/a>? Are you careful regarding web fonts<\/a>, code density<\/a> and HTTP request quantity<\/a>?<\/p>\n

If so, the culprit of your sluggish website is likely these additional page elements. Of course, plugins and add-ons shouldn\u2019t be avoided. However, you should follow these best practices:<\/p>\n