{"id":16897,"date":"2018-11-21T13:52:31","date_gmt":"2018-11-21T19:52:31","guid":{"rendered":"https:\/\/www.dotcom-tools.com\/blog\/?p=16897"},"modified":"2021-11-17T01:16:58","modified_gmt":"2021-11-17T07:16:58","slug":"website-speed-optimization-techniques","status":"publish","type":"post","link":"https:\/\/www.dotcom-tools.com\/web-performance\/website-speed-optimization-techniques\/","title":{"rendered":"Website Speed Optimization Techniques"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<img loading=\"lazy\" class=\"size-full wp-image-16898 aligncenter\" src=\"https:\/\/www.dotcom-tools.com\/web-performance\/wp-content\/uploads\/2018\/11\/Site-Speed-Optimization.jpg\" alt=\"Website Speed Optimization Techniques\" width=\"900\" height=\"400\" srcset=\"https:\/\/www.dotcom-tools.com\/web-performance\/wp-content\/uploads\/2018\/11\/Site-Speed-Optimization.jpg 900w, https:\/\/www.dotcom-tools.com\/web-performance\/wp-content\/uploads\/2018\/11\/Site-Speed-Optimization-350x156.jpg 350w, https:\/\/www.dotcom-tools.com\/web-performance\/wp-content\/uploads\/2018\/11\/Site-Speed-Optimization-768x341.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>What\u2019s the most important contributing factor for online success? Quality, useful content? Dynamic visual guides? No-nonsense product and\/or service offerings?<\/p>\n<p>If you chose any of the aformentioned, you\u2019re only half-right. While each of these elements work together to bolster website value, without optimized speed the quality of your content or visual design is moot.<\/p>\n<p>Not only is website speed a determining factor for visitor engagement, but the performance of your entire site plays a direct role in Google rank. The importance doesn\u2019t stop there. Failure to adhere to the expectations of both user and Google can ultimately cost you your reputation.<\/p>\n<p>So, how can a website adhere to the current design trends and content expectations of users without sacrificing speed? While this is a tricky subject, it all boils down to three words: <a href=\"https:\/\/www.dotcom-tools.com\/web-performance\/blog\/fast-web-page-load-times-best-practices\/\" target=\"_blank\" rel=\"noopener\">website speed optimization<\/a>.<\/p>\n<h2>What Is Website Speed Optimization?<\/h2>\n<p>You\u2019ve likely heard of search engine optimization, which is the front and backend techniques used to persuade Google to rank your site above your competitors.<\/p>\n<p>In its most basic of definitions, website speed optimization is the same. Instead of focusing on on-page content keyword density and topic coverage, like you do in SEO, website speed optimization focuses on refining the various on and off-page elements responsible for the server-side response times and rendering efficiency.<\/p>\n<p>While you may not know much about website speed optimization right now, if you wish to remain competitive in the online realm, now\u2019s the time to dive into the deep end of lightening fast <a href=\"https:\/\/www.dotcom-tools.com\/web-performance\/blog\/is-my-website-slow-or-not\/\" target=\"_blank\" rel=\"noopener\">webpage load times<\/a>.<\/p>\n<h2>Website Speed Optimization Techniques for 2018<\/h2>\n<p>The basic concepts of website speed optimization techniques are quite simple. Regardless of methodology and tactic, each of the following techniques are based upon one or all of the following principles:<\/p>\n<ul>\n<li>Streamlined File Size and Data Weight<\/li>\n<li>Reduced Need for Repetitive Browser-Server Communication<\/li>\n<li>Leveraging Existing Technologies for Dynamic Speed Boosts<\/li>\n<\/ul>\n<p>While this may seem simple enough, the tactics used to accomplish and satisfy each of these principles (without causing internal conflict or reducing website info quality) is easier said than done.<\/p>\n<p>However, it\u2019s not impossible. If you follow the website speed optimization techniques discussed below, you\u2019ll soon find yourself in an elite group of fast, reliable and respected websites in the eyes of users and Google crawlers.<\/p>\n<h3>#1 &#8211; Limit Total HTTP Requests<\/h3>\n<p>As a general rule of thumb, a high number of <a href=\"https:\/\/www.dotcom-tools.com\/web-performance\/blog\/reduce-http-requests-for-website-speed\/\" target=\"_blank\" rel=\"noopener\">HTTP requests<\/a> results in longer webpage load times.<\/p>\n<p>Essentially, an HTTP Request is sent from the end-user web browser to your web server. Requests are sent for each individual file, and while its duration may not seem significant, when you times each request by thousands of transmissions, you\u2019re looking at an unacceptable duration.<\/p>\n<p>Limit HTTP Requests by reducing the number of on-page plugins or add-ons, combining CSS files into a master stylesheet and minimizing the total number of files (such as images, custom web fonts, etc.) throughout your website.<\/p>\n<h3>#2 &#8211; Master the Art of Compression<\/h3>\n<p>Once you\u2019ve streamlined your HTTP Requests, the time has come to compress absolutely everything. Not only should you focus on compressing all image files, but also the actual website.<\/p>\n<p><a href=\"https:\/\/www.dotcom-tools.com\/web-performance\/blog\/why-should-you-gzip-your-website\/\" target=\"_blank\" rel=\"noopener\">Gzip compression<\/a> is the most common of website speed optimization techniques capable of reducing total website request size by up to 70%. When combined with other compression tactics, such as minifying CSS files, your site will soon achieve record speeds.<\/p>\n<h3>#3 &#8211; Leverage Caching Options<\/h3>\n<p>Not only can you cache your website on the server-side, but also within the actual end-user web browser.<\/p>\n<p><a href=\"https:\/\/www.dotcom-tools.com\/web-performance\/blog\/power-of-browser-caching-techniques\/\" target=\"_blank\" rel=\"noopener\">Browser caching<\/a> essentially means storing additional website data on your end-users computer. Optimizing caching is relatively simple, especially if you have access to a caching plugin or server program via your web host cPanel.<\/p>\n<p>In short, focus on setting the Expires Header for static webpage elements, which are elements that will never change, to \u201cNever Expire.\u201d For all other on-page elements, set the cache expiration for at least 30 days.<\/p>\n<h4>#4 &#8211; Minimize, or Eliminate, 301 Redirects<\/h4>\n<p>Whenever you use a <a href=\"https:\/\/www.dotcom-tools.com\/web-performance\/blog\/why-are-landing-page-redirects-cached\/\" target=\"_blank\" rel=\"noopener\">301 redirect<\/a>, such as when redirecting a user from an old page to a new page, the overall performance of your site significantly slowdowns.<\/p>\n<p>The biggest issue with 301 redirects in the eyes of Google is its negative influence on total round-trip, which is an important metric used to determine overall website speed.<\/p>\n<p>Focus on restructuring the organization and navigation of your website to eliminate any 301 redirects. By doing so, your website will not only perform faster, but will receive increased ranking potential from search engine crawlers.<\/p>\n<h4>#5 &#8211; Use Website Speed Test Tools Daily<\/h4>\n<p>One of the most effective tips when it comes to website speed optimization techniques isn\u2019t about adjusting your code or compressing images. While those tactics are imperative, the most powerful technique is bolstering your knowledge of current website speed metrics.<\/p>\n<p>Monitoring tools, such as the <a href=\"https:\/\/www.dotcom-tools.com\/website-speed-test.aspx\" target=\"_blank\" rel=\"noopener\">Dotcom-Monitor Website Speed Test<\/a>, provide in-depth analysis of individual page elements regarding their influence of speed and performance. Without this type of management tool, it\u2019s impossible to fully understand what components require correction.<\/p>\n<p>As the saying goes, knowledge is power.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_cta h2=&#8221;Test your website speed now!&#8221; h4=&#8221;Free testing in Real Browsers from all around the world&#8221; color=&#8221;white&#8221; add_button=&#8221;right&#8221; btn_title=&#8221;Test Now&#8221; btn_color=&#8221;green&#8221; btn_link=&#8221;url:https%3A%2F%2Fwww.dotcom-tools.com%2Fwebsite-speed-test.aspx||target:%20_blank|&#8221; css=&#8221;.vc_custom_1543954552030{background-color: #e25e31 !important;}&#8221;][\/vc_cta][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] What\u2019s the most important contributing factor for online success? Quality, useful content? Dynamic visual guides? No-nonsense product and\/or service offerings? If you chose any of the aformentioned, you\u2019re only half-right. While each of these elements work together to bolster website value, without optimized speed the quality of your content or visual design is moot.&hellip;<\/p>\n","protected":false},"author":4,"featured_media":16898,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-url.php","format":"standard","meta":[],"categories":[75,4],"tags":[73,69,86,62,77,81,63,82,9],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.6 (Yoast SEO v19.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Website Speed Optimization Techniques | Dotcom-Monitor Tools Blog<\/title>\r\n<meta name=\"description\" content=\"What are website speed optimization techniques? What are the best ones of 2018? 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