why a mobile site may be underperforming<\/a>, the majority of cases are the result of several common issues. Let\u2019s dive into the miniature world of mobile internet access and explore the primary causes of diminished mobile web performance.<\/p>\n#1 | Improper Image Optimization<\/h2>\n
You should already know the importance of image optimization for website performance. However, when it comes to mobile sites, image optimization is 10x\u2019s as important. Unfortunately, a study performed by Alexa\u2019s Top 1000 sites found almost 90 percent of these sites were negatively effected by poor image optimization.<\/p>\n
When dealing with images on your desktop and mobile site, make sure to resize and compress each file before uploading to your server. Secondly, and most importantly, don\u2019t use excessive images. This is especially important for mobile sites. While your number of images may look fine on a large desktop computer screen, the same number can be overwhelming and performance-draining on a mobile device.<\/p>\n
#2 | Non-Mobile Page Designs<\/h2>\n
What works on desktop and laptop computers rarely translates well on the tiny screen of mobile devices. Not only are traditional website designs visually unappealing when viewing on a mobile device, but its infrastructure is often too large and heavy for swift rendering. Ultimately, this results in an underperforming mobile site incapable of producing the incredible speeds mobile users demand.<\/p>\n
Essentially, your website is a collection of two different sites: desktop and mobile. While both feature similar content, their framework must be completely different to leverage the strengths of both platforms. If you\u2019re using a WordPress theme, make sure it\u2019s optimized for mobile use. For static HTML sites, actively work to construct a mobile-specific design geared toward streamlined rendering and minimalistic file requests.<\/p>\n
#3 | Excessive Web Page Assets = Excessive HTTP Requests<\/h2>\n
When designing a mobile website, the less bells-and-whistles, the faster the site renders. The biggest issue many website owners encounter is improper mobile site design. One of the most effective techniques that\u2019s guaranteed to boost performance regardless of user connection strength is reducing the total number of on-page assets.<\/p>\n
Avoid complex visual designs, embedded media files and unnecessary images. This not only lightens page load, which is important for perceived performance, but the less assets each page owns, the fewer HTTP requests<\/a> are required for complete rendering.<\/p>\n","protected":false},"excerpt":{"rendered":"Throughout the past several years, mobile internet access has skyrocketed. In fact, it\u2019s projected to become the most common route users take to perform light research and read their favorite websites. While the popularity of mobile websites shouldn\u2019t be a surprise, what is a surprise are the number of sites who still operate underperforming mobile…<\/p>\n","protected":false},"author":6,"featured_media":16926,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-url.php","format":"standard","meta":[],"categories":[75,4],"tags":[83,80,73,69,86,63,9],"yoast_head":"\r\n
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Throughout the past several years, mobile internet access has skyrocketed. In fact, it\u2019s projected to become the most common route users take to perform light research and read their favorite websites. While the popularity of mobile websites shouldn\u2019t be a surprise, what is a surprise are the number of sites who still operate underperforming mobile platforms.<\/p>\n