Whether you’re a blogger, eCommerce enterprise or any other website, WordPress is among the most celebrated platforms for reaching online audiences. It’s no surprise so many websites, both large and small, choose WordPress as their framework for digital success.
There are many reasons why a person starts a WordPress site, but for the majority of us, monetization played a significant role. Even if your primary goal isn’t to generate massive income, few sites skip monetization tactics altogether. For many, the cornerstone of transforming their website into a financial provider is Google Adsense.
This digital advertising portal set the stage for website monetization, and since its release during the infancy of the internet, it’s become the most recognized platform to earn money via on-page advertising.
Unfortunately, the allure of turning profits simply by hosting Adsense ads disillusions many website owners. Far too many assume they’ll starting rolling in the dough as soon as they start. But, as millions already know, maximizing the compensation from Adsense requires far more than inputting a code.
From advert style, content and placement to concentration and coloration, there are literally hundreds of variables, both in and out of your control, that determine your success. However, one of the most important elements to research when creating a WordPress Adsense plan is advert type.
Google AdSense offers a variety of advertisement types, such as text-only ads, image/media ads or combination ads. This doesn’t even dive into the various shapes and sizes of each ad. Until you dive into this topic, it’s hard to imagine the difference between a text-only banner ad and a media-rich sidebar ad can result in hundreds of dollars in revenue.
To put it quite simply, Adsense advert type is the ultimate deciding factor in potential profits.
Seamless Visual and Informational Integration
Were you expecting a specific list of the best “types” of adverts? Unfortunately, any such list is simply delivering universal data. There’s no such thing as a holy grail in AdSense types for every type of website.
Rather, the best advert type integrates seamlessly into your existing website. It doesn’t detract from visitor experiences. In an ideal world, each advert provides value to your page. Even if this value is offering users a related offer they may be interested in. Of course, even if the content offers value, if the visual design and placement feels forced, or visually inappropriate, visitors not only avoid clicking the ad, but may disregard the validity of your site.
Therefore, the best AdSense types for WordPress sites are:
- Coherent with the design and communication style of your site. For example, a media-rich website benefits more from an equally media-heavy advert style.
- Text-only websites, such as those who use very few images in their articles or pages, benefit more from text-heavy adverts. However, depending on the preferences of your target demographic, combination adverts (text + media) may add a visual difference that’s welcomed.
- Appropriate concentration of any type. Never add more than three advertisements on a single page. Less truly is more when it comes to maximizing Google Adsense adverts.