There’s a catch-22 when it comes to monetizing your website. For many websites, if not most for-profit enterprises, the most efficient way to cash in on your creation is through ad placement. In an effort to maximize ad exposure, which translates to greater profits, the website must be lightening fast. However, this scenario isn’t without…
If there’s one thing that both Google and Internet users agree on it’s page load time. Even if your website is filled with unique, valuable and insightful products and content, a slow page load time is the absolute fastest way to experience the cold shoulder from both Almighty Google and audiences. As we move deeper…
You’ve spent countless hours refining your website. From defining content strategy to constructing a performance-driven infrastructure, your hard work has finally paid off. Traffic is steadily rising and you’re enjoying the fruits of your labor. Then, without warning, your once-thriving site begins to slow. What was once a responsive and stable digital environment is transforming…
While the topic of plugins and website performance are primarily related to those who operate a WordPress website, this conversation is worth having for anyone looking to boost their overall website performance. Although you may not experience the potential speed degradation of WordPress plugins if you’re operating a different framework, the fundamental principle of this…
For years, content was labeled king of website optimization. As we moved deeper into the 21st Century, there was a significant shift. While content remains king of our digital realm, the queen is none other than performance. While website performance and reliability has always been a consideration for Google and visitors, the requirement for optimum…
This should come as no surprise that your web hosting provider plays a significant role in overall website performance. While there are literally dozens of variables responsible for the final speed of your site, if your enterprise is built upon an unreliable server, then your speed and performance will be equally unreliable. Because of the…
When you think of a slow WordPress site, it’s common to automatically image dreadfully long page load times. While the majority of effort and concentration is focused on boosting on-page response times, frontend performance isn’t the only area of your WordPress site capable of moving at the speed of sloth. Slow WordPress admin areas, also…
Do you think all CSS strategies are the same? If so, then it’s time to change the way you think about this essential coding language. While directly writing CSS code within your stylesheets is often performed when creating a relatively small application, larger developments are a different story. This is most often the case when…
Do you remember the early days of the internet? It seems as if it was several lifetimes ago, but in reality, the era of dial-up network connections and extremely slow navigation was only a couple of decades ago. My, how times have changed. As we push into the second decade of the 21st Century, our…
The initial attraction to WordPress is not only the ease of installation and customization, but the ease and endless possibilities offered by plugins. Traditionally, achieving the level of user-engagement and dynamic content designs required significant HTML, CSS, JavaScript and PHP coding knowledge. As you can imagine, this caused countless aspiring website owners to either develop…
When you think about web performance, do you imagine a data center buzzing with the hum of endless rows of blinking servers? Do you feel the foundation of optimum performance rests on the shoulders of servers rather than in the creative hands of designers? Unless you’re well-versed in website infrastructure and operation, it’s easy to…
Identifying the root cause of a sluggish website is much easier said than done. With everything from server errors to improperly optimized HTML capable to slow your website, sometimes figuring out the culprit is more frustrating than waiting for pages to load. While the majority of slowdowns are the result of back-end, or internal infrastructure,…
As a business, your online presence is paramount. Even if you aren’t selling your product or service online, the majority of customers demand a fast and stable website to review. If you are one of the countless online businesses who turn to their website to generate sales and income, then the speed and performance of…
Regardless of your target audience, or website purpose, every webmaster shares a universal goal: to create a fast and responsive website. You would think, given the proliferation of our digital lives, website performance and speed wouldn’t be an issue. However, for countless websites, the biggest contributing factor for limited success boils down to website speed.…
It should come as no surprise that a website’s speed directly influences not only organic traffic, but revenue and conversion rates. The importance of a website’s speed and functionality should never be understated. Aren’t convinced? Simply ask the millions of websites who fail each year due to sluggish speeds and underwhelming traffic rates. While we…