If your website isn’t mobile-friendly, then it won’t show up in search engine results. What does mobile-friendly mean? A mobile-friendly website is one that shrinks down to accommodate the various mobile devices on the market. It’s like a mini version of your website. Having a non-responsive website can lead to poor user experience. That means…
If you run an online business, then you know how important it is to establish a strong online presence. This is especially the case when it comes to starting a website. And luckily, there are a lot of platforms that make it easy for you to get started. Squarespace has gained popularity over the years…
Your customers aren’t shy about what they want. They want a website that loads quickly and efficiently on any device. More people than ever are surfing the internet on their phones. Having a fast website is important for improving search engine rankings and keeping your profits up. The first thing you can do is determine…
Accessing a website should be easy, but that’s not always the case when a mobile website is lagging. There are so many requests that are being taken across the globe to provide you with the information and images you need. Often, website performance is only focused on desktop optimization, with mobile webpages being an afterthought…
As we draw closer to the second decade of the 21st Century, one thing is strikingly clear: speed is truly king of the digital world. From desktop to mobile devices, failure to adhere to the ever-decreasing duration of acceptable page load times means failure to remain competitive. As 2018 began, Google made a series of…
Throughout the past several years, mobile internet access has skyrocketed. In fact, it’s projected to become the most common route users take to perform light research and read their favorite websites. While the popularity of mobile websites shouldn’t be a surprise, what is a surprise are the number of sites who still operate underperforming mobile…
Who doesn’t love beautiful, and appropriate, fonts. One of the most important design elements of any website is its chosen typography. Fonts determine not only the “vibe” of your website, but also how readers engage with your content. However, much like any other on-page design element, typography plays a direct role in overall website speed…
What’s the most important contributing factor for online success? Quality, useful content? Dynamic visual guides? No-nonsense product and/or service offerings? If you chose any of the aformentioned, you’re only half-right. While each of these elements work together to bolster website value, without optimized speed the quality of your content or visual design is moot. Not…
From choosing the perfect design layout to refining your content marketing technique, your website is the physical manifestation of your labor of love. So, when its pages load slowly and elements take forever to respond, it’s no surprise that many website owners instantly go into panic mode. In our current digital realm, website speed is…
Whether you’re starting a blog with the goal of monetizing, or are a small business, the topic of SEO is widely discussed throughout the online world. While there are many on-page elements that go into determining your page rank, have you ever stopped to consider whether or not your WordPress hosting provider plays a role…
As a website owner, trying to pay attention to the various components responsible for ultimately creating an engaging, high-ranking and profitable site can feel like trying to cross the Atlantic in a paddleboat. To put it plainly, website management is hard work. Even though there are dozens, if not hundreds, of individual elements that must…
There’s a catch-22 when it comes to monetizing your website. For many websites, if not most for-profit enterprises, the most efficient way to cash in on your creation is through ad placement. In an effort to maximize ad exposure, which translates to greater profits, the website must be lightening fast. However, this scenario isn’t without…
If there’s one thing that both Google and Internet users agree on it’s page load time. Even if your website is filled with unique, valuable and insightful products and content, a slow page load time is the absolute fastest way to experience the cold shoulder from both Almighty Google and audiences. As we move deeper…
While the topic of plugins and website performance are primarily related to those who operate a WordPress website, this conversation is worth having for anyone looking to boost their overall website performance. Although you may not experience the potential speed degradation of WordPress plugins if you’re operating a different framework, the fundamental principle of this…
This should come as no surprise that your web hosting provider plays a significant role in overall website performance. While there are literally dozens of variables responsible for the final speed of your site, if your enterprise is built upon an unreliable server, then your speed and performance will be equally unreliable. Because of the…